“Deep is the well of truth and long does it take to know what has fallen into its depths”

-Friedrich Nietzsche

The sectional drawing! To architects, it's the holy grail—the blueprint that slices the world into manageable, tangible chunks, revealing the skeleton beneath the skin of a building. Enter Urban Well, suggesting that media art—sound, video, all the glittering new toys—could step into the fray and bring that most mystical of architectural phenomena to life. The Urban Well isn’t just about looking; it’s about experiencing, about immersing yourself in the very textures and layers that make up the fabric of QIM's architectural landscape. Interactive? Oh, you bet. Transformative? You betcha. It’s like a séance for the modern age, revealing the poetic rhythms that pulse through the site, one interactive flicker at a time.