This project? It’s all about integration. We’re talking Clinic Space, Branding Strategy, Wall Art Installations, and Exterior Signage—everything working together like a well-oiled machine. The standout? Playful wall art that blurs the line between info-graphic and public art, acting as both a guide and a visual treat. Then there's the branding—it doesn’t stop at the door. The design spills out onto The Queensway, creating a visual link between the inside and the street, giving the clinic a real street presence. Transition spaces? They’re key. The Reception area is the front door, welcoming patients, while the Consulting Room ensures privacy and comfort. And let’s not forget the corner: an illuminated sign that cuts through the traffic and grabs attention, bringing the clinic into the spotlight.