roland-ulfig-rubdesign-logo-small.jpg

Design Inspiration

Projects are developed along an extensive collaborative chain between the client, the designer, the consultants, the builder, and the city. When we say ‘we’ build designs that are purposeful, we really mean ‘we’ through this method. Our clients are vital, involved and have responsibilities to perform like anyone else on the team.

 
 

Projects are our results and can be poetic symbols. This is something that gives a lot of people in the world pleasure. To understand and merge how creativity works along this chain we like to use abstract and conceptual metaphors as inspiration when developing our ideas.

A strong design should have purpose, tell a story, and communicate a vision. Inspirations create project connections and surpass the functional aspect of the work to provide a second level of reading.

 
roland-ulfig-rubdesign-inspiration-surface.jpg

Texture & Surface

Finish / Appearance / Character / Touch

At its most basic, texture is defined as a tactile quality of an object's surface. It can be a two-dimensional or three-dimensional element and is distinguished by its perceived visual and physical properties. It appeals to our sense of touch, which can convey a variety of messages and emotions.

Related Project: Parama Credit Union, Office Building Conversion, Apartment, Penthouse Alterations

 
roland-ulfig-rubdesign-inspiration-contrast.jpg

Contrast

Distinction / Divergence / Variation / Differentiation

A principle of design that refers to the arrangement of opposite elements such as light vs. dark colors or rough vs. smooth textures to create visual energy, excitement, and drama. More importantly contrast in Architecture can be viewed as a tool to help define the identity of the work.

Related Project: Winnett Addition, Stair Design, Frankwood Addition

 
roland-ulfig-rubdesign-inspiration-vernacular.jpg

The Vernacular

Landscape / Context / Material Culture

A landscape that evolved through use by the people whose activities or occupancy shaped it. Through social or cultural attitudes of an individual, a family, or a community, the landscape reflects the physical, biological, and cultural character of everyday lives.

Related Project: Collingwood Residence, Cabin in Calabria

 
roland-ulfig-rubdesign-inspiration-graphics.jpg

The Graphic Arts

Visual Communication / Typography / Iconography / Photography

Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.

Related Project: Medical Clinic, F45 Fitness Centre

 
roland-ulfig-rubdesign-inspiration-visual-01.jpg

The Visual Arts

Ceremonial / Expression / Narrative / Persuasive

Ceremonial art is made to celebrate important concepts in the culture, ritual or worship. Art created for Expression focuses on the internal emotions, experiences or ideas of the artist. Narrative art describes or illustrates experiences, historical events, or information. Persuasive artworks promote ideas, philosophies or products.

Related Project: Oxygen Yoga & Fitness, Patterning, Assembly Required, Mirage