Location: Ville de Amqui, Quebec
Event: Les Jardins de Métis / Reford Garden Festival
Design Period: 2003
Creator: Roland Ulfig and Espace DRAR
Concept: A signage and branding scheme created for a garden intervention inside a wood next to the Matapédia River in Amqui. The scheme along with the design for the garden was an elegant and powerful tribute to the entire valley’s landscape and historic significance. From the hay bales guiding drivers toward the installations and the light-handed manipulation of materials from the landscape. All is in a dazzling white that simultaneously recalls the marking of the first Kempt Road, the milk run through the valley and the chalk used by the teaching Ursuline nuns at the monsatery.